Super Powers Logo Concept Artwork





Early in the Super Powers line's development a series of hand-drawn pencil logos were illustrated to nail down what would ultimately serve as the final logo for all packaging, advertising, etc. A series of 24 logo drawings were completed; each offering an interesting glimpse into the logo's development.

The second image shows a close-up shot of the artwork itself. Some of the early logo designs completely lack the inclusion of the word "Collection" in the logo, but this one contains it. The three-dimensional affect, which was ultimately incorporated in the "shooting stars" (absent in this design) portion of the final logo, is applied entirely to the "Super Powers" text graphic in this logo. The font style used on "Super Powers" also differs significantly in this rendition.

Thanks to the foresight of a former Kenner employee, twenty-four conceptual logos among other packaging prototypes were saved from Kenner's obsolete files. The logos were publicly auctioned on eBay throughout 2010 affording me an opportunity to add several to my personal collection.

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